A Canna-copia of Delights: Edibles and the Modern Cannabis Consumer

A Whole New Meaning to Munchies

As public opinion on cannabis shifts and more consumers embrace it as an alternative to alcohol and pain relievers, edibles seem poised to eat up the industry.

A recent survey found that sales of cannabis edibles and beverages rose by 10 percent over 2022, which makes sense when you consider the stigma and possible negative health effects of smoking cannabis versus merely ingesting it.

But how do you explain the commensurate decline in sales of other smokeless cannabis products such as tinctures, topicals, and capsules over the same time frame? The answer may be as simple as this: they’re not as much fun!

Cookies, chocolate, and gummies are social snacks, a dessert to enjoy with friends or a treat at the end of the workday. And for those who treat chronic pain or other ailments with cannabis, a spoonful of sugar helps the medicine go down. Other reasons include how inconspicuous a cannabis brownie is compared to other cannabis products, even smokeless ones. People like discretion, especially at a time when legalization and decriminalization are happening only at the state level on a case-by-case basis. What’s more inconspicuous than sipping a seltzer or popping a mint?

It used to be that the novelty of legal cannabis was enough to bring in patrons, but the market is evolving, and that evolution is driven by customer demand for healthier, social, and more discreet consumables.

Spotlight on Paul’s Boutique, a Montel Partner

One of our many cannabis clients, Paul’s Boutique, in Windham, Maine, is leading the way when it comes to cannabis edibles. Paul’s collaborated with its local Authorized Montel Distributor to design a GREENRAK mechanical-assist mobile vertical farming system to maximize their already spacious 14,000-square-foot facility.

It takes a lot of effort and precision to create your own in-house cannabis-infused packaged goods, but the rockstars at Paul’s have the process down to a delicious science. The quality control in their cannabis kitchen is second to none, perfectly laid out to facilitate accurate dosing, testing, and packaging. If you’re over the age of twenty-one, shop their online store for pickup and delivery—just don’t do it on an empty stomach!

Whether you’re a budding cannabis cultivator looking to double your crop potential, a grow operation searching for a way to save space for a kitchen of your own, or a dispensary on the hunt for space-conscious displays and storage, reach out to your local Authorized Montel Distributor and schedule a free no-obligation consultation today.